Typography; More Film Posters

As part of our research for our promotional packaging we looked at existing film posters and analysed the typography which has been used;

The font is clear is clear and legible which makes it easier for the audience to read and be informed about the film. The colours red, white and blue are used to associate itself with the patriotic British colour scheme. Because of this, the audience would presume that it is British film or is at least set in England (this is supported by the title of the film). Also the word "England" is in a darker blue so that it stands out against the sky blue background. The font is bold and simple but the colouring appears to have been scratched out which may represent the gritty narrative or the rough characters in the film. It is has been positioned in the top third of the poster so that it is read first and introduces the rest of the poster because the audience tends to read from left to right, top to bottom



The main idea which comes to mind when seeing this font is that it appears to be under the person's skin. This would suggest that the film is of the horror or thriller genre because at first glance it appears to be a film about bugs which are able to get under the skin. This is effective because although the typography ties in with the film it also provokes further interest. The film title is positioned in the center of the page however the eyes are also drawn around the page because the images stretches over the majority of it. The front is a little shade of skin in comparison to the rest of the body therefore it is legible for the audience to read. The lighter shade also creates a 3D effect on the font which gives a further dimension to the poster.

By looking a typography on existing posters we have learnt what makes an effective and successful film poster. It has also shown us that typography can give away a lot about the film such as it's genre or the type of characters within the narrative.