Promotional Package; The Website

As a part of our research I deconstructed the website for the 2006 British Drama film London to Brighton.

The Front Page

This is the first page the audience sees when entering the London to Brighton website. The main feature of the page is to promote the release of the film on DVD so that the audience is encouraged to buy it. Also through the use of imagery it shows that there is homogeny between the webpage and the DVD cover as they use the same images, typography and layout. The only options on the front page is to enter the website or to go to Play.com (where the DVD can be purchased) which limits the audiences options and encourages them to interact more with the film and it's promotional package. The use of a red and white colour scheme suggests that it is a very English film because of the similarity to red and white English flag. This supports the films genre of British drama

The Navigation Page

The navigation page uses the same "London to Brighton" typography and positioning as the main page to create a sense of branding.The layout of the page seems to resemble a newspaper which portrays a very British feel to the website. There is constant mention of the awards the film has either won or been nominated for which is used to impress the audience. It also shows that it is a good film considering it has won awards and therefore a wider audience will be interested. The website is user friendly because it is easy to navigate around. This is done through hovering over one of the images with the mouse and the title of the page you are about to click on appears in a gold colour to stand out. The page also has a mini music player at the top which plays music relevant to the time and location of the film. With this playing in the background it sets the mood of the film, for the audience.

By deconstructing this British drama film website we can consider it as a source of inspiration for our own coursework. I particularly liked the use of the music player because it added an extra dimension to the website. This because instead of just visually attracting the audience they are being attracted through audio as well. I also liked the constant mention of reviews and awards which the film has won. I feel we should try and mention our own reviews on our website to make the film seem a lot more real rather than a A2 piece of coursework.