When deciding the narrative idea and genre of our film, we used a variety of different technological mediums to create the storyline. We used YouTube to find existing teaser trailers from a number of films. We looked at these trailers as a way of identifying the codes and conventions of a typical teaser trailer. We also used YouTube and Viddler, both video hosting sites, to find teaser trailers for various British drama films such as Trainspotting, FishTank and London to Brighton. This enabled us to get a clear idea of the conventions of a British drama teaser trailer.
We obtained primary research through the use of SurveyPirate. This gave us the opportunity to identify our target audience and their expectations of a British drama teaser trailer.We were then able to analyse our results and decide what changes we needed to make to our narrative structure in order to meet our audience's needs.
Also looking at a number of new media technologies for promotional websites for existing media products gave us a clear idea of what criteria is expected to make a successful promotional website for our teaser trailer.
Construction
Within the construction stage of our teaser trailer, the main use of digital technology was the use of IMovie 09 which gave us the creative opportunity to edit and manipulate a number of shots within our trailer. We were able to change the colouring, contrast and hue on a number of clips to give shots a more 'harsh and gritty' feel like that of the British drama genre. We were also able to edit the speed, sound and order of our work to create a successful and believable British drama trailer.
Using the social networking website Facebook we created a promotional page so that we could keep our audience and fans up to date with the progress our of trailer;
We were able to use this medium as a method to ask our audience for advice on from aspects such our narrative to deciding on specific shots and angles.
Through the use of the Internet we were able to take advantage of new media technologies. This was done using various websites such as Wix to create the promotional website, Youtube once again to find appropriate uncopyrighted music for our sound track and the nan online media converter to convert this music track into the right format ready to edit.
With the added use and advantage of Apple's GarageBand programme, we were able to edit the speed, tempo and volume of the track we found so that it would fit specifically to our teaser trailer and be more effective at meeting the codes and conventions of music associated with the British drama genre.
Through the technological mediums of PaintShop Pro in conjunction with PhotoShop, we were able to edit the design, contrast and layout of the photographs we used in our final media products to create successful iconic images that fitted the British drama genre.
Font website, DaFont.com, gave us the opportunity to select a font which fitted the expectations of the British drama genre and our audience. We were then able to upload and edit this font onto IMovie which meant we could include it into our teaser trailer, poster and website. This helped us create a sense of homogeny and branding throughout our promotional package as the font we picked was included in all three products.
Evaluation
For evaluating our coursework piece we used Facebook once again to receive audience feedback. This enabled our audience to directly provide us with any criticisms or appraisals which we could take into consideration when evaluating our own work.
We also did the same with YouTube as once we uploaded our final teaser trailer onto the video sharing website, the audience then could leave comments on that they thought of it.
We also used YouTube in our evaluation process as a method of comparing our own work to other existing media products from the British drama genre. This is let us compare and contrast our piece of work against others to see where we excelled and where we felt we could have improved.
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