Codes & Conventions of British Drama Websites

As part of our research we looked at 4 existing British drama websites so that we could pick out the codes and conventions so that we can apply them to our own promotional package coursework;

After analyzing these four British drama promotional websites, here is the list of codes and conventions we believe they mostly stick to;

Codes & Conventions of British Drama Film Promotional Websites

• An audio track is playing in the background of the website which is appropriate to the theme of the film
• The title of the film is placed on the left hand side of the screen
• Links are clear and in a font which contrasts to the background
• Images of the main character or characters are featured
• An award or positive comment by an external source is mentioned somewhere on the page
• if the trailer is on the page it is placed as the main feature of the webpage
• links to buying the film's merchandise stand out in comparison to other links
• the location of the film is featured in the background image or images
• All inks are easily accessable
• production companies and other businesses invovled in the making of the film are mentioned towards the bottom of the page

Now that we have identified these codes & conventions we now must apply them to our own promotional website so that it successfully meets the criteria to be reconised as a British drama film. However it may be difficult to stick to ones such as advertising merchandise as we have not created any and this conventions is gerenally for big blockbuster films.