Typography from Existing British Dramas

Before deciding on our own, we must look at typography used in existing British drama films so that we can use a font of similar colouring, positioning and style.

Trainspotting uses a clear, easy to read font. The simplicity of the font is enhances by the plain white colour against the plain orange background. The type of font uses also looks quite personal because it has similarities to a person's 'typical@ handwriting. This suggests that the film is focused on one character's point of view.

London to Brighton uses a simple but formal appearing font. The formality of the typography is also shown through the mature black and white colour scheme. This suggests to the audience that the film is very serious. Also by having 'Brighton' in bold draws eye towards it and then therefore the audience is encouraged to read from top to bottom, taking the whole film title in. This is also interesting as in a standard UK map London is above Brighton and therefore it's as if the audiences eye is traveling from London to Brighton by reading downwards.

This is England's font appearing very striking and 'in your face' simply because of the use of capital letters. This may be because capital letters have connotations of importance or aggression and therefore suggests that the film is about very loud and bold characters. the gnere of the film is heavily shown through the use of British patrotic colours red, white and blue which also indicates where the film is set. Although the font used is simple and clear, it also appears to have bits scratched out which creates a rough texture. This may indicate to the audience that the film is about gritty, real topics which are infused with characters with maybe rough, imperfect personalities.

The font used in Adulthood's typography appears quite informal and modern. This may suggests that the film itself is quite modern and it focuses on younger characters. The most interesting part of the typography is how the letter 'd' is in lower case where the rest are in capitals. To me this suggests that the 'd' may represent an underdog character that does not fit in with the rest of society, the main story of the film.

The silver colouring of the background is used to match the word 'machine' because of the colour's metalic connotation. The type of font used also seems quite industrial because of the jagged edges of each letter. This ties in with the typography's indsutrial, metalic theme. The white coloured font used on top of a silver background is used to make the font stand out which makes it easier to read by the audience.

Overall, by looking at existing fonts i have discovered similarities between each film whic hI feel should be incorporated in our own coursework typography. The vast mjaorty use simple, easy to read fonts which are plain and bold. The titles are usually in capital letters as well to give a stronger impact on the audience. There is also minimal colours used so that there is a contrast between the wording and the background. By incorporating these attributes into our own, we will be successful in creating a typical British drama typography which will suit our teaser trailer film