Looking At Existing Teaser Trailers

Here we deconstructed the romantic comedy "The Last Kiss" as an excellent example of a teaser trailer we could refer to when creating our own.

The Last Kiss

• same piece of non diegetic music used throughout
• music by Snow Patrol who are a well known band. This sticks to the romantic comedy code and convention of using popular music
• all clips are footage from the film but not in order of the narrative
• clips are edited and cut in time to major beats in the music
• lack of interesting effects and transitions
• names of actors mentioned at the end
• previous films which the writer has worked on are mentioned - suggests to the audience that if they liked those films they would also like The Last Kiss (a hook)
• trailer is not focused on one particular character and therefore suggests that there are several different plots within the narrative

The Last Kiss is effective as it sticks to the code and conventions of the romantic comedy genre as well as those of a typical teaser trailer. Although a lot of different clips from the film is used, no narrative is given away because they are played in a random order. However the non diegetic music's chorus lyrics of "what have I done" suggests that there are several obstacles or crisis' within the narrative.

I feel looking at this trailer is useful for ideas for our own teaser trailer as it is evidence that even a small amount of editing can still be effective. Also it shows us that even lyrics in a song can give away narrative, therefore our choice of music must be taken into great consideration.