Looking at Existing Teaser Trailers

Here we looked at and deconstructed teaser trailers from existing films as a a source of inspiration;

The Dark Knight

• Non diegetic voices of identifiable characters; Bruce Wayne, Alfred the Butler and the Joker. Michael Cain having one of the most iconic voices in cinema
• Voices positioned to create a conversation between the characters; sets up the relationships for the film as well as giving away slight narrative
• Only images seen are the iconic batman logo and the joker card
• Dark colours such as blues and greys used because of the homogeny between the film and the colours used the original comic books
• Dark colours also stick to the codes and conventions of the film's thriller genre
• Suspense is created through the lack of imagery, little narrative and build of of non diegetic music
• No footage from the actual film is used
• The destruction of the batman logo suggests that batman may be beaten by the joker. This may attract audience because of the binary opposition between good vs evil and that evil may potentially succeed.
• Trailer is 1 minute in length which is a code and convention of a teaser trailer
• Flashes of blue slowly getting closer together entices the audience as they wait to see the image which it is highlighting.

Although this is a great example of a teaser trailer because it sticks to the codes and conventions of one, Batman is a franchise film and therefore can easily work with little imagery or narrative. This is because it's audience is already present because of the attraction to previous films and comic books.

Therefore when creating our coursework, we need remember that our film is brand new and our aim is to attract the audience through the teaser trailer.