Looking at Genre; Romantic Comedy

As a starting point, Wikipedia.org describes a romantic comedy as

"films with light-hearted, humorous plot lines, centered on romantic ideals such as a true love able to surmount most obstacles"

Using this description as basis, the codes and conventions of the genre were looked into. This was constructed by watching trailers of romantic comedy films such as The Last Kiss, Mannequin, Bridget Jones, The Holiday, Pretty in Pink, Hitch, Notting Hill etc.

Codes and Conventions of Romantic Comedy Film Trailers/Teaser Trailers

• Non diegetic music dims or is non existent when a comic line is said
• Popular/well known non diegetic music is used throughout the trailer
• Actors names are mentioned or are written on screen
• Directors previous films are mentioned
• Homogenous font used throughout
• Famous male cinema narrative voice briefly describes the plot and characters
• Frequent use of mid shots and close up of characters

However while searching for romantic comedy trailers on YouTube.com, I found it was hard to find teaser trailers. This may be because this genre's narrative is usually quite predictable as well as having already famous actors as the hook for the audience to the film.